Parts Books, Sales Catalogues and Brochures

Each year Ariel issued a Sales Brochure and a Catalogue of the forthcoming season’s models and as such, they are frequently treated as definitive. However, they do sometimes depict prototype ideas that did not reach production such as swinging arm frames with brake rods, so they do need to be treated with caution. The brochures tend to be a fold out pamphlet of about A3 size and the catalogues are usually booklets with one or two pages per model however both vary in size and content, which is reflected in the price. The originals have been scanned at a high resolution, re-touched to repair tears etc. before being printed by us, on a top quality laser printer, in full colour.

Each year the factory published a Parts Book, mainly for the use of dealers so that they could correctly identify and price spare parts. These books are invaluable to the rider and restorer alike as they list virtually every part on the bike. Every part is individually illustrated before 1950 but after that date major assemblies only, such as engine, gearbox, wheels and forks, are shown but with the advantage of them being in exploded views. The 1926-28, 1932-38 singles and 1932-36 SQ 4 parts books do not contain details of gearbox or other proprietary parts. In addition, the 1926 singles, 1929-32 all model book and 1937 Square Four books are un-illustrated. For some years a supplementary parts list was issued instead of a full parts book and these only show the alterations for that year and must be used in conjunction with the list for the previous year. These supplementary lists are indicated, on the chart, by (*). Engine and frame numbers with prefix letters please, to ensure that you are sent the correct book.

+ As the MH and VH were not released until late in the 1932 season they are not listed in this catalogue, see below

Miscellaneous Parts Books and Catalogues